It begins with basic principles such as information systems, data compression and error detection before moving on to more advanced topics such as Pulse Code Modulation systems and digital microwave systems. Moreover, analogue technology will play an important role in communications well into the 21st century.Covering the principles behind analogue and digital communication systems, this book takes a less mathematical approach than is often found at this level.
Jesse James Garrett’s The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition).The rapid expansion of digital communications, particularly in the fields of TV and mobile telephones does not overide the need for a clear understanding of analogue frequencies.
Text spacing and size creates a visual hierarchyįeatured image in the carousel dominates over the smaller images below it to create a focal point Below is an example homepage that features some of the principles in action:Ĭolor contrast was applied to the logo making the word “stop” stand out Similarity is used to make pieces work together over an interface and help users learn the interface quicker.Īpplying design principles to the basic elements can seem overwhelming at first but once you start pulling a page or concept together, it becomes easier.
When trying to figure out how to use the basic elements consider:
Form may be created by combining two or more shapes and can be further enhanced by different tones, textures, and colors.Ī successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense.
Texture refers to how a surface feels or is perceived to feel.Color theory examines how various choices psychologically impact users. Color palette choices and combinations are used to differentiate items, create depth, add emphasis, and/or help organize information.To define the area, the graphic artist uses lines, differences in value, color, and/or texture. All lines, if they’re straight, have a length, width, and direction. Lines connect two points and can be used to help define shapes, make divisions, and create textures.The basic elements that combine to create visual designs include the following: Instead, it enhances it by engaging users and helping to build trust and interest in the brand. A successful visual design does not take away from the content on the page or function. Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements.